OpenAI buckles down on control of video creation app “oraS,” introduces abundance embargo OpenAI Tightens Grasp on Video Creation App oraS, Debuts Revenue-Sharing Feature
OpenAI’s new video-creation app, Sora, is getting broader content controls as well as more revenue-sharing options. The move will give filmmakers, television producers and other content creators control over how their characters and assets are employed — and a share of the revenue if they agree to let that use occur.
That was the message of a blog post published by OpenAI CEO Sam Altman on Friday.
“Copyright holders can now have much more direct control of their characters. They can also limit and, if they choose, eliminate their use.
As AI-produced video content becomes more common, copyright protections are increasingly complicated. Many in the creative field, including professional Hollywood film workers, have expressed their concerns. Disney, for its part, has said it will not make its content available in the Sora app.
Sora currently is available experimentally in the U.S. and Canada, and lets users make videos that span 10 seconds at most that can be easily distributed across social media. OpenAI says it has seen higher than expected user engagement and a trend toward short, niche-oriented video creation.
Altman also announced that the prototype shares revenue with copyright owners. It will be first integrated into Sora and then to other OpenAI applications.
Created with the help of Microsoft, OpenAI unveiled the Sora model last year — which was considered a new level in AI-based multimodal tech. In recent months, Google and Meta have also introduced text-to-video tools in a growing battle for dominance in the AI-generated content market.
